A community website designed with a purpose
Heigh10 helped Amazing Care Network refresh its digital identity with a modern website and engaging social media strategy. We highlighted their mission of community, caregiving, and financial wellness while strengthening member engagement across platforms.
Background
At its heart, the Amazing Care Network (ACN) is founded on a simple but powerful belief: “It takes a village to age well.”
For members navigating life’s later stages, ACN offers more than services — it offers a lifeline of education, resources, and community support. From Physician Friends of the Family and Medication Therapy Management to End-of-Life Support and peer-to-peer member connections, ACN creates a safety net for individuals and families.
Yet, despite its meaningful mission, ACN needed a digital presence that reflected its role as a trusted partner in aging well.
Challenges
ACN’s mission was clear, but its digital channels were lagging behind. Key challenges included:
- Complex services — A wide variety of offerings (from pharmacy consults to member forums) needed to be presented in a way that was easy to navigate.
- Audience clarity — Older adults, caregivers, and partners all looked for different kinds of information.
- Accessibility — The platform had to feel welcoming, simple, and supportive for members of all ages and abilities.
- Resource delivery — ACN wanted to ensure members could access resources quickly — in digestible formats that encouraged action, not overwhelm.
Solutions
ACN partnered with Heigh10 to bring their mission to life digitally, ensuring that every touchpoint reflected both compassion and clarity. Our focus included:
- Website: We designed a community-driven platform where members could easily explore services, participate in discussions, and connect with partners. Intuitive navigation made resources clear, accessible, and actionable.
- Email Marketing: We developed targeted campaigns to keep members informed with health tips, monthly newsletters, and event updates, fostering continuous engagement and trust.
- Ongoing Support: We provided regular updates, analytics insights, and technical enhancements to ensure ACN’s digital presence evolved with its community.
Results
The revitalized digital experience transformed how members engaged with ACN:
- Website usage increased by 42%, with more members actively exploring multiple resources.
- Email engagement improved significantly, with open rates rising by 18% and **click-throughs increasing by 10%**driving higher attendance in community events.
- Members reported that the new site felt “clearer, easier to use, and more persona,l” making it faster for them to find what they needed.
Most importantly, ACN now serves as a digital community hub — sharing resources and nurturing the connections that make aging well possible.
As one member expressed:
“For the first time, I feel like I have a village supporting me online — just as much as I do offline.”
