About the Client

KokuaNet, rooted in the spirit of Hawaiʼi, embodies the values of kokua a Hawaiian term signifying selfless assistance and communal support. This cultural foundation emphasizes the importance of helping others without expectation, fostering a sense of unity and shared responsibility. By integrating these principles, KokuaNet not only addresses systemic challenges but also nurtures a community-centric approach to care, reflecting the deep-seated Hawaiian tradition of collective well-being.

KokuaNet is a family support service dedicated to bridging social needs gaps across healthcare and government systems. These connections happen in real-time and are secure and verifiable. Designed for employers, Managed Care Organizations (MCOs), state agencies, and healthcare providers, KokuaNet streamlines the management of Social Determinants of Health (SDOH) with a pay-for-performance model that prioritizes outcomes over activity. This enables organizations to track, manage, and measure the impact of non-clinical support interventions with precision and transparency.

About the Project

KokuaNet partnered with Heigh10 to launch a strong digital presence that brought life to their vision of helping others through seamless, tech-enabled support.

Focused on closing social needs gaps across healthcare and government systems, KokuaNet needed a platform that could clearly communicate its value to a diverse audience—employers, MCOs, state agencies, and healthcare providers. Their priorities included showcasing ROI-based impact modeling, enabling closed-loop referrals, and supporting Medicaid-friendly reporting with clarity and credibility.

Heigh10 collaborated with KokuaNet to design a responsive, outcomes-oriented website that made onboarding, engagement, and data reporting more intuitive for all user types. We also worked closely with their team to develop a region-specific web experience, tailored to reflect the needs of their local partners and communities while maintaining consistency across their mission-driven digital identity.

The Solution

Heigh10 crafted a modern, results-oriented website experience that reinforced KokuaNet’s positioning as a high-trust, data-first partner in the SDOH space. The redesign included:

Clear Audience Pathways: We structured the site architecture to intuitively guide MCOs, state agencies, hospitals, and employers, ensuring each audience could quickly connect with the features, data, and support specific to their needs.
Outcome-Focused Storytelling: The content strategy emphasized case studies, ROI models, and measurable impact data to communicate KokuaNet’s real-world effectiveness, framing them as a driver of both community health improvements and cost efficiencies.
Strategic Messaging: We helped KokuaNet refine its messaging to strike the right balance between empathy and performance, translating their mission of helping others into clear, compelling language that resonates with both public and private sector partners.
Interactive ROI Calculator: We designed and embedded a dynamic, state-specific ROI calculator, allowing policymakers and MCOs to visualize returns from closing social needs gaps in real-time.
Professional Visual Language: The visual system was crafted to feel clean, credible, and human. It supports KokuaNet’s standing with enterprise and government partners while maintaining warmth and approachability.
Optimized for Accessibility: We ensured the experience was fully responsive and ADA-aware—making the platform inclusive and easy to navigate across all user groups.

The Result

KokuaNet’s digital presence now positions them not just as a family support service provider, but as a strategic partner, with a message and experience built to drive health equity, measurable outcomes, and systemic change.