A modern digital presence for launching Sterling's child care benefit service for Local5
Heigh10 developed a clean, user-friendly platform for Local, highlighting its mission to connect communities with trusted services. We simplified navigation and created content that drives both engagement and trust.
Background
Sterling Administration, a trusted healthcare and financial wellness company based in Oakland, California, serves over 80,000 users across its growing service portfolios.
When the team partnered with Local 5 labor union, the mission was clear: give members easy access to child care benefits — a resource that can truly change family well-being. Sterling recognized that while the service itself was transformative, its digital accessibility would determine how effectively members could use it.
Challenges
The launch of the Local 5 Child Care Benefit came with unique challenges:
- Union-specific needs — Local 5 members required straightforward access, with language and navigation tailored to their day-to-day lives.
- Clarity of communication — Child care benefits can be complex, and members needed clear, jargon-free explanations.
- Digital inclusivity — The solution had to be intuitive for a diverse member base, many of whom might not be tech-savvy.
- Ongoing engagement — A one-time launch wasn’t enough; Sterling needed a presence that sustained trust and usage over time.
Solutions
Heigh10 collaborated with Sterling to ensure the Local 5 Child Care Benefit was designed with accessibility and member care at its core:
- Website: Created a clean, easy-to-navigate portal where Local 5 members could quickly learn about, apply for, and manage their child care benefits. Content was designed to be clear, approachable, and action-oriented.
- Ongoing Support: Provided continuous updates, resource enhancements, and analytics-driven improvements to ensure the platform evolved alongside member needs.
Results
The launch delivered both immediate and lasting impact:
- Member engagement on the website increased by 47% compared to previous Sterling service rollouts.
- Local 5 leaders reported greater awareness and utilization of child care benefits among members.
- Feedback highlighted that the portal felt “simple, welcoming, and supportive,” reducing confusion and encouraging members to use their benefits confidently.
More than just a website, the Local 5 launch became a digital bridge of trust between Sterling and the families it supports — proving that when benefits are easy to understand and access, they can make a real difference in everyday life.
As one Local 5 member shared:
“I never realized how much this benefit could help until I saw how easy it was to use online. It’s made balancing work and family so much easier.”
