Luxury branding for a modern construction company
Heigh10 crafted a luxury-inspired brand identity and digital presence for Shri Hari Development, showcasing their leadership in modular construction. We built a sleek, conversion-focused website, designed modern marketing materials, and developed a visual language that blends innovation with sophistication.
Background
Traditional construction often follows a slow, sequential path — building everything onsite, step by step, and stretching timelines.
Shri Hari Development, a Santa Rosa–based leader in modular construction, has revolutionized the model. By building components offsite in parallel, they exponentially reduce construction time, while maintaining high quality and precision.
But while their method was modern and efficient, their brand identity didn’t fully capture the luxury and innovation they brought to the industry. To stand apart, they needed a digital presence and branding system that felt as distinctive as the projects they delivered.
Challenges
Shri Hari Development faced three key challenges in repositioning themselves:
- Industry perception — Construction brands often lean traditional, but Shri Hari needed to express innovation and modernity.
- Luxury positioning — Their projects targeted premium clients, requiring a visual language of sophistication rarely seen in construction.
- Conversion clarity — A new digital presence had to guide prospects seamlessly from interest to inquiry.
Solutions
Heigh10 partnered with Shri Hari Development to craft a brand story that merged luxury with efficiency.
Our work included:
- Website: Built a sleek, conversion-optimized site that simplified the user journey, while showcasing Shri Hari’s expertise in modular construction through clean design and engaging visuals.
- Branding: Developed a modern, premium identity system with a lighthearted yet illustrative style — creating a distinctive look in a traditionally conservative industry.
- Marketing Materials: Produced polished collateral that highlighted the speed, quality, and luxury of modular construction, designed to resonate with high-end clients and investors.
Results
The new brand presence gave Shri Hari Development a luxury edge in a space that rarely embraces it:
- Website traffic increased by 45%, with inquiries rising significantly due to a clearer, more compelling user journey.
- The branding repositioned Shri Hari as not just a construction company, but a modern, premium lifestyle builder.
- Marketing materials became a key sales enabler, helping the team close high-value projects faster.
Most importantly, the brand now reflects the company’s true identity: fast, innovative, and luxurious.
As one client described the transformation:
“Shri Hari doesn’t just build faster — they build smarter, and now their brand finally shows it.”
