Transforming Benefits Administration with a Holistic Digital Approach
About the Client
Sterling Administration is a trusted leader in benefits administration, offering expert services in COBRA, Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), Compliance, and more. With a focus on simplifying complex benefits processes for employers, brokers, and individuals, Sterling empowers businesses with seamless compliance and administration solutions.
About the Project
Sterling partnered with Heigh10 to enhance its digital presence and optimize its marketing efforts. The goal was to create a cohesive strategy that would reinforce Sterling’s authority in benefits administration while driving engagement across multiple channels. Key focus areas included:
- Website Optimization: Streamlining the website for better navigation, improved content structure, and an enhanced user experience.
- Social Media Strategy: Crafting targeted and informative content that both educates and engages Sterling’s diverse audience.
- Email Marketing: Supporting client outreach with newsletters, compliance updates, and product promotions.
- Marketing Collateral: Designing high-quality materials for Sterling’s sales and client education efforts.
The Solution
Heigh10 developed a multi-faceted marketing and digital strategy to strengthen Sterling’s brand positioning and customer engagement. Key solutions included:
Website Optimization:
✔ Revamped site navigation and structure for an intuitive user experience.
✔ Developed clear, value-driven content that effectively communicates Sterling’s services and expertise.
✔ Ensured mobile responsiveness and optimized load times for better accessibility.
✔ Organized content to cater to brokers, employers, general agents, and individuals, making it easier for each audience to find relevant information.
✔ Highlighted Sterling’s rich community culture and product history, reinforcing trust and credibility while showcasing their long-standing expertise.
Social Media Revamp:
✔ Curated engaging, audience-specific content that speaks directly to employers, brokers, general agents, and individuals, ensuring relevance and a sense of connection.
✔ Implemented a strategic content calendar that keeps Sterling top-of-mind with industry trends, compliance reminders, and service benefits.
✔ Designed eye-catching visuals and informative posts that not only elevated brand awareness, but also increased engagement across platforms.
✔ Strengthened community engagement through active listening and response—leveraging Google My Business and Yelp to address concerns, build trust, and enhance Sterling’s reputation.
Email Marketing & Client Communication:
- Developed targeted email campaigns for different audience segments.
- Crafted newsletters featuring compliance updates, service highlights, and thought leadership content.
- Designed automated email workflows to streamline communication with existing and prospective clients.
Marketing Collateral & Sales Support:
- Designed brochures, one-pagers, and whitepapers to reinforce Sterling’s service offerings.
- Created engaging presentations and training materials for Sterling’s partners and clients.
- Provided ongoing creative support for internal and external marketing initiatives.
Through Heigh10’s strategic approach, Sterling Administration has strengthened its digital presence, ensuring its clients receive the information and support they need with clarity and efficiency.