A reimagined marketing strategy and digital presence for the leader in healthcare
Heigh10 redesigned Sterling Administration’s website to be faster, intuitive, and tailored for all their stakeholders. We also revamped their social media and email marketing, improving compliance communications and strengthening engagement across channels.
Background
Oakland-based Sterling Administration has long been a trusted leader in healthcare and financial wellness, serving over 80,000 users through its diverse healthcare service portfolios, including COBRA administration, HSAs, FSAs, and HRAs.
As the company experienced rapid growth, it encountered new challenges. With an increasing number of employers, employees, brokers, and general agents engaging with their services, Sterling needed a digital experience that was as seamless and intuitive as the solutions they offered.
They weren’t just providing healthcare services. They were shaping how people accessed care, savings, and security for the future.
Challenges
Sterling faced a digital bottleneck:
- Fragmented presence — Multiple audiences needed different entry points, but the website and materials didn’t guide them effectively.
- Outdated storytelling — Despite Sterling's strong history of innovation, their story was not being told in a way that highlighted their trustworthiness, scale, and leadership
- Rapid expansion — As the company grew beyond 80,000 users, it needed a strategy that could scale and adapt to new demands.
- Competitive market — To stand out, Sterling had to showcase not only compliance expertise but also forward-thinking digital accessibility.
Solutions
Heigh10 partnered with Sterling to reimagine their marketing strategy and digital presence end-to-end. Together, we:
- Redesigned the Website: Redesigned their website to provide clear pathways for each audience — employers, employees, brokers, and general agents — making navigation intuitive and results-focused.
- Managed Social Media: Developed a consistent, professional presence across platforms to showcase expertise, build credibility, and engage stakeholders.
- Crafted Marketing Materials: Produced polished collateral for brokers and employers, blending compliance-driven accuracy with approachable, human-centered design.
- Implemented Email Marketing: Designed segmented campaigns that delivered the right message to the right audience at the right time — boosting engagement rates.
- Provided Ongoing Support: Offered continuous optimization, from analytics-driven content refinements to campaign support, ensuring Sterling always stays ahead of the curve.
Results
The transformation was immediate and measurable:
- Website engagement increased by 38%, with users spending more time on key service pages.
- Social media reach and engagement grew consistently, establishing Sterling as a thought leader in healthcare administration.
- Email campaigns achieved 20% higher open rates and a 15% lift in click-through rates, driving meaningful conversations with brokers and employers.
- Marketing materials became a powerful tool for sales teams, shortening deal cycles and building confidence with partners.
But beyond numbers, the biggest shift was in perception. Sterling is no longer seen as just a service provider — they are now recognized as an innovator and digital-first leader shaping the future of healthcare accessibility.
As one Sterling team member shared:
“Our story has finally caught up with our vision. With Heigh10’s support, we’re not just growing — we’re leading.”
