Rooted in Hawai'i, Empowering Communities
Heigh10 built a streamlined website and outreach strategy for KokuaNet, highlighting its role in connecting healthcare providers, employers, and state agencies. We positioned the platform as a trusted resource for improving community health outcomes.
Background
In Hawai‘i, the word kōkua means more than “help” — it represents a deep tradition of selfless assistance, unity, and shared responsibility.
KokuaNet was created to carry this cultural foundation into modern systems of care. As a family support service, KokuaNet works to bridge social needs gaps across healthcare and government systems. Through real-time, secure, and verifiable connections, they help employers, Managed Care Organizations (MCOs), state agencies, and healthcare providers streamline Social Determinants of Health (SDOH) interventions with a pay-for-performance model that prioritizes outcomes over activity.
The mission was powerful, but KokuaNet needed a digital presence to translate their heart into measurable impact and show partners both the compassion and the data behind their work.
Challenges
KokuaNet faced a unique blend of hurdles:
- Diverse audiences — Employers, MCOs, hospitals, and state agencies all needed tailored pathways and proof of value.
- Complex messaging — Balancing human-first storytelling with technical Medicaid reporting and ROI-based language.
- Proof of impact — To win trust, KokuaNet had to show not just what they did, but how it translated into real-world cost savings and improved community outcomes.
- Local identity — The brand needed to resonate with Hawai‘i communities while maintaining credibility with enterprise and government partners.
Solutions
Heigh10 collaborated with KokuaNet to create a responsive, results-driven website and ongoing support framework that reflected both the heart and the science of their mission.
Our work included:
- Clear Audience Pathways: Structured site architecture to guide employers, MCOs, hospitals, and state agencies toward content tailored to their needs.
- Outcome-Focused Storytelling: Built case studies, ROI models, and Medicaid-friendly reporting features to highlight measurable effectiveness.
- Strategic Messaging: Balanced empathy and performance, framing KokuaNet as both a compassionate partner and a high-trust, data-first organization.
- Interactive ROI Calculator: Developed a dynamic, state-specific tool so policymakers and MCOs could visualize the return on closing social needs gaps.
- Professional Yet Warm Visual Identity: Crafted a system that felt clean, credible, and approachable, reflecting Hawai‘i’s values while appealing to enterprise stakeholders.
- Accessibility Optimization: Ensured the site was ADA-compliant, responsive, and inclusive for all audiences.
Results
The new KokuaNet digital presence transformed how the brand communicates value:
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Partners now see clear evidence of ROI and community impact, making KokuaNet a trusted partner in advancing health equity.
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MCOs and agencies can use the ROI calculator to support real-time decision-making.
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Families find the site more welcoming and easier to navigate, giving them clarity and hope in their support journey.
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Local leaders reported that the new digital identity better reflects Hawai‘i’s values of collective well-being and communal care.
As one KokuaNet leader shared:
“For the first time, we can show both the heart and the numbers behind our work — and people finally understand who we are.”
KokuaNet now stands not just as a service provider, but as a strategic partner in driving systemic change, with a digital identity rooted in compassion, strengthened by data, and built for measurable outcomes.
