Digital Marketing Archives — Heigh10 Interactive

November 25, 2024Heigh10

Marvel: From Bankruptcy to Blockbuster

The world of business is full of ups and downs, with even the most iconic brands sometimes facing financial collapse. Marvel Comics, the home of beloved superheroes like Spider-Man, Iron Man, and the X-Men, experienced this firsthand during the mid-1990s. Over-expansion and financial mismanagement pushed…

Brand Strategy

November 4, 2024March 25, 2025Heigh10

Lego: Rebuilding Brick by Brick

In the fast-paced business world, even well-established brands face moments of crisis. Lego, the beloved Danish toy company, once found itself on the brink of financial ruin in the early 2000s. Drowning in $800 million debt and struggling with misguided product diversification, Lego’s future seemed…

Brand Strategy

October 11, 2024Heigh10

Apple: A Tale of Innovation and Resurgence

Failure in business happens more often than we think. But amidst the decline, there are stories of remarkable resurgence, and Apple’s journey from near-bankruptcy to global dominance is one of the most iconic. Apple’s rise teaches us how strategic innovation, adaptability, and an unwavering commitment…

Digital Marketing

May 7, 2024Heigh10

Crafting Your Brand Identity: The Art of Making a Lasting Impression

In today's noisy marketplace, where attention spans are fleeting and choices are abundant, your brand's visual identity is your secret weapon. It's the first impression you make on potential customers, the silent ambassador of your business ethos, and the cornerstone of your brand's personality. In…