Simplifying complex probate, land, and trust asset processes through technology
Native Entrust operates at the intersection of Native probate, trust assets, land ownership, and technology. Its AI-powered platform helps tribal governments, probate departments, land authorities, and Native families manage complex probate and trust asset processes with greater clarity and visibility.
When Native Entrust approached Heigh10, the challenge was to translate a highly specialized platform into a website that people could understand quickly. The goal was to explain the problem, introduce the solution clearly, and build trust from the first interaction.
Background
For Native communities, land represents much more than just property; it embodies family history, economic value, cultural significance, and a legacy passed down through generations.
Over time, however, probate delays, fragmented ownership, heirship complexities, trust records, and disconnected administrative processes can make land and asset management increasingly challenging.
Native Entrust was created to help modernize these processes through technology. Its platform brings probate workflows, trust asset information, heirship data, land records, and case visibility into a more centralized system.
The challenge was to communicate effectively without overwhelming visitors.
Native Entrust needed a website that could explain the underlying problem, show how the platform addresses it, and guide different audiences toward the information most relevant to them.
For Heigh10, the question was straightforward: How do we make a complex platform easier to understand?
Challenges
Making a complex subject accessible
Probate, heirship, trust assets, fractionated land ownership, and estate planning are highly specialized topics. Leading with technical terminology or platform features could make it difficult for visitors to understand why Native Entrust matters.
Creating the right information hierarchy
Native Entrust had a significant amount of information to communicate. The challenge was determining what visitors needed to understand first, what should follow, and where to place more detailed information.
Building trust around a sensitive subject
Native Entrust works with issues involving families, land, inheritance, tribal interests, and long-term stewardship. The website needed to feel credible and modern without becoming overly corporate, promotional, or technology-focused.
Creating a consistent experience across devices
The information architecture and content needed to remain clear and easy to navigate across desktop, tablet, and mobile devices.
Solutions
To make Native Entrust easier to understand online, we focused on simplifying the journey without taking away the depth and importance of what the platform does.
- A clearer website journey: We structured the experience around a more natural progression: understand the problem, see how Native Entrust addresses it, explore the platform, and take the next step.
- Simplified content architecture: We divided complex information around probate, heirship, land ownership, and trust asset management into focused, easy-to-understand sections. This gave visitors the information they needed without presenting everything at once.
- A modern, trustworthy visual experience: We created a clean visual system that reflects the technology behind Native Entrust while keeping people, land, community, and legacy at the center of the experience.
- More intuitive navigation: We organized content around clear pathways, helping visitors move naturally between the platform, its capabilities, who it serves, and the broader Native Entrust story.
- Responsive design and development: The website was designed and developed to adapt smoothly across desktop, tablet, and mobile while maintaining readability, usability, and visual consistency.
- Performance-focused development: We ensured the experience was lightweight and responsive, helping pages load quickly and allowing visitors to access information with fewer interruptions.
Results
The redesigned website gave Native Entrust a clearer digital presence while improving how visitors explored and engaged with the platform. The outcomes included:
- 38% increase in average engagement time: Visitors spent more time exploring the website and learning about Native Entrust.
- 27% reduction in bounce rate: More visitors continued beyond their initial page instead of leaving immediately.
- 32% increase in pages viewed per session: Visitors explored more of the Native Entrust story and platform experience during each visit.
- 91+ mobile performance score: Performance optimization helped deliver a faster, smoother mobile experience.
- 24% increase in key website interactions: More visitors engaged with important calls to action and next steps across the website.
Together, these improvements helped Native Entrust transform a complex platform into a digital experience that is easier to understand, easier to navigate, and better positioned to move visitors from awareness to action.
